Branding Business

8 Reasons Why Digital Advertising Works for Brands

Digital advertising is an extremely important tool when it comes to marketing a business. Here are just some of the reasons why it works for so many brands. Drives Sales and ROI Extensive research has shown that when brands use online advertising, they make an ROI of almost $3 for every $1 spent. What’s interesting […]

Different social media platforms used by an influencer
Branding Business Lifestyle Marketing

How to Build Your Brand Using Influencer Marketing

You’ve probably heard about influencer marketing by now. It has most definitely been one of the biggest buzz words in digital marketing the past year. With 92 percent of consumers trusting referrals from friends and family, it has long been realised that word of mouth is one of the most effective advertising methods out there. […]